J.W. Arnold


  • Publicity, Marketing and Social Media Strategies for Chapters, Churches and Concert Artists
    808 Howell St
    July 6 @ 10:00 am
    This workshop will present practical strategies to promote your chapter's upcoming concerts and programs. Learn how to effectively pitch your event to local journalists, create “likable” social media marketing campaigns and capture the performance for live-streaming or YouTube. J.W. Arnold, an award-winning PR, and marketing consultant with more than 25 years of experience, and members of AGO’s Marketing Committee will share their tips and tricks, as well as useful templates, to help capture the attention of both your members and local music lovers. This session is also appropriate for performers and those who work in churches and/or performing arts organizations.


J.W. Arnold, APR, Fellow PRSA, is an award-winning public relations and marketing consultant with more than 25 years experience promoting the arts. He has worked with National Musical Arts, White House Historical Association, DC Office of Motion Picture and TV Development, National Academy of Education, as well as museums, concert producers and performing artists. Prior to launching his own consulting firm in 1999, he was Public Affairs Specialist with “The President’s Own” United States Marine Band in Washington, DC, where he planned two national concert tours and the band’s bicentennial festivities at the White House and Kennedy Center. An accomplished organist, he holds degrees in music education from Central Methodist University in Missouri and Baroque performance practice from the University of Auckland, New Zealand, where he studied on a Rotary Foundation graduate scholarship. He has performed in the United States, Slovakia, New Zealand and Australia.