Publicity, Marketing and Social Media Strategies for Chapters, Churches and Concert Artists

This workshop will present practical strategies to promote your chapter’s upcoming concerts and programs. Learn how to effectively pitch your event to local journalists, create “likable” social media marketing campaigns and capture the performance for live-streaming or YouTube. J.W. Arnold, an award-winning PR, and marketing consultant with more than 25 years of experience, and members of AGO’s Marketing Committee will share their tips and tricks, as well as useful templates, to help capture the attention of both your members and local music lovers. This session is also appropriate for performers and those who work in churches and/or performing arts organizations.